The xWhy Course Experience is a proven framework to help you discover Absolute Clarity of Purpose.


The Next xWhy Community Cohort Is Launching Soon!

The next xWhy Course Experience is launching on NOVEMBER 9, 2024. Reserve your spot now!










You're an achiever!

You perform at a high level and have tasted success. 


Now you find yourself at a pivotal moment in your life and so you're seeking deeper fulfillment and purpose.

Perhaps you relate to one or more of these scenarios ...

The Corporate Achiever:

You’ve climbed the corporate ladder, achieved significant milestones and have earned respect in your field. Yet, despite your success, you feel a sense of emptiness. You're questioning whether this path truly aligns with your deeper purpose and values. You’re considering a career shift, starting your own venture, or are just seeking ways to infuse your current role with more meaning and impact.

The Entrepreneur at a Crossroads:

Having built a successful business, you find yourself at a crossroads, pondering your next move.  The initial thrill of startup life has given way to routine, or perhaps the business has evolved away from your original vision.  You're searching for ways to reignite your passion, pivot your business, or start a new venture that aligns more closely with your evolving aspirations.

The Mid Life ‘Transitioner:’

You’re navigating a significant transition, perhaps entering the ‘Empty Nest’, returning to the workforce after a hiatus, or stepping into retirement.  You're seeking clarity on how to redefine your identity and purpose in this new phase of life.  You desire to make your next chapter not just successful but also meaningful and fulfilling.

The Successful Solopreneur:

Independent contractors, designers, artists, and other solopreneurs who have found success in their fields often reach a point where commercial success alone doesn't satisfy their deeper yearnings for purpose and impact.  Maybe this is you and you’re looking for ways to deepen your work, explore new creative avenues, or use your talents to contribute to something larger than yourself.

The High-Achieving Millennial:

You’ve achieved early career success and now find yourself questioning what's next.  You’ve always been driven by a desire for purposeful work and a life that aligns with your values.  Now, facing your own success narrative, you're seeking clarity about your true purpose and how to shape your life around it.

The Visionary Leader:

You’ve led teams and organizations to success and are now aware that you’re own personal growth and development has taken a backseat to your professional achievements.  You’re looking to rediscover your personal why, to lead with greater authenticity and inspire your teams and organizations towards a shared vision that goes beyond the bottom line.

The signs are there ...

You're probably experiencing a complex mix of emotions and thoughts. 

Despite your notable achievements and the outward appearance of success, there's an underlying current of unsettledness and dissatisfaction that's hard to ignore. 

I get it.  I've been there. 

Does any of this sound familiar?

  • Restlessness:  You feel an incessant uneasiness that's difficult to shake off.  It's like standing at the edge of a vast ocean, knowing there's more to explore but not knowing where to set sail.
  • Questioning:  You find yourself regularly interrogating your current path.  "Is this all there is?"  "What am I truly passionate about?"  "How can I make a difference?"  These questions often linger in your mind, reflecting a yearning to align your actions with a deeper sense of purpose and to contribute to something greater than yourself.
  • Discontent:  Despite your achievements, you regularly experience a palpable lack of contentment.  It's cliche, but at times you worry it might be true for you:  'Have I climbed this ladder only to discover it was leaning against the wrong wall?'  This discontent is NOT about ungratefulness for your successes, but rather a realization that success alone doesn't equate to fulfillment.
  • Isolation: You often feel isolated in your quest for meaning, as if you're the only one struggling with these feelings amidst peers who seem content with the status quo.  This isolation can make it challenging to express your very real doubts and aspirations, fearing misunderstanding or judgment.
  • Hopefulness: Amidst the restlessness and questioning, there's also a sense of hopefulness.  The very act of seeking—of arriving on this landing page—signals your belief that change is possible, that there is a path to a more fulfilling and purpose-driven life.  This hope is what propels you forward, eager to discover the tools and insights that can guide your transformation.
  • Readiness for Change: Finally, there's a readiness for change.  You've reached a tipping point where the desire for a more meaningful existence outweighs the fear of the unknown.  This readiness is crucial.  It's the fuel that will drive your commitment to the journey ahead—wherever it may lead.

... You're on a quest for purpose and deeper fulfillment.

Look no further!

The gift of purpose is right here.


Your journey is unique,

but many symptoms are commonly shared ...

Feeling Stuck on a Treadmill:

You may feel as though you're on an endless treadmill, moving but getting nowhere.  This sensation arises from daily routines that lack direction and purpose.  Without a clear destination, every step feels monotonous, leading to a life that feels repetitive and unfulfilling.

Lack of Passion and Drive:

A clear purpose fuels passion and drive, but without it, these vital energies diminish.  Tasks and goals that might once have sparked excitement now feel burdensome.  The absence of a driving force makes it challenging to find motivation, leading to procrastination and a sense of inadequacy.

Feeling Disconnected:

Living without a clear purpose can lead to a profound sense of disconnection from oneself and others.  You may struggle to relate to peers or find common ground in conversations, leading to isolation.  This disconnection extends to your own self-perception, as you grapple to understand who you are and what life truly wants from you.

Seeking External Validation:

In the absence of a well-calibrated internal compass, you may find yourself seeking external validation to fill the void.  This can lead to a reliance on others for approval and direction, diminishing self-esteem and personal agency. The pursuit of external validation is a temporary fix that often leads to further dissatisfaction.

Going Through the Motions:

You often find yourself just going through the motions.  Each day blends into the next with little to differentiate or inspire.  This lack of purposeful intention strips actions of their meaning, leaving a void where passion and enthusiasm should reside.

Uncertainty and Indecision:

A lack of purpose often breeds uncertainty and indecision.  Without a guiding light or a clear goal, making decisions becomes daunting.  This uncertainty can paralyze you, preventing you from taking action towards any goal, for fear of making the wrong choice.

But the good news is…

It doesn't have to be that way! 

The xWhy Course Experience will guide you to discover your unique purpose and reignite your passion for life!

The even better news?

The next

xWhy Community Cohort is launching soon!


The xWhy Course Experience will help you:

Get absolutely CLEAR about your unique purpose

Feel at peace in the present moment - unhindered by baggage from your past

Derive deep satisfaction from what you do and understand how your work connects to who you are

Know you can contribute meaningfully in any circumstance to make a difference

Become more productive, energized, purposeful and content

Live a life of significance that truly matters to those who matter most to you






There is NO better gift you can give yourself than to  connect to your unique purpose!






In fact, people with a deep personal connection to purpose are:

2.5x more likely to exhibit greater perseverance and determination in pursuing their goals and aspirations, resulting in increased achievement and success

3x more likely to experience higher levels of satisfaction and fulfillment in their daily lives, leading to a greater overall sense of happiness and contentment.

6.5x more likely to experience higher resilience increasing their capacity to cope with stress and setbacks

4x more likely to report better mental and emotional health, stronger social connections and support networks indicating a significant impact on longevity and quality of life.

These are LIFE-CHANGING impacts! 

And, they aren’t just numbers…

I’ve experienced it myself and have helped set countless others onto the path of gaining Absolute Clarity of Purpose for themselves.

Now, I can’t wait to help YOU too!


I’m Brett Pyle

Girl in a jacket

My purpose is connecting people to their unique purpose so they can deliver breakthrough results that truly matter to those who matter most to them.

In my 25 years as an executive with multinational firms and a business owner, and then 10 years founding, chairing, and coaching three Vistage CEO Peer Advisory Boards, I’ve always been passionate about THE WHY ... people's Extraordinary Why (or their xWhy as I call it) ... the reason people are motivated to take positive action and produce extraordinary results.

In 2011, I developed a workshop to encourage CEOs and business owners think more deeply about the success and goals they were pursuing.  Will those goals actually prove satisfying and fulling to them, or would they ultimately leave them wanting?   Were they actually accomplishing anything that truly mattered — to themselves and to others?

Demand for the program exploded! 

By 2020, I had delivered over 800 live events all around the world.  I’d seen firsthand the universal need we humans have for connection.  We all share a deep desire to know our purpose – to know that our life, and work, truly matters and that we’re making a positive difference in the lives of others.

I KNEW this work was important and directly linked to my purpose.  So I pivoted my entire business to deliver this crucial message, in-person, to even more live audiences around the globe.

Then COVID locked us all down. 

Brilliant timing!


Honestly, prior to then, I didn’t think that deep, personal, soul-searching work would be possible in a virtual setting.


Yet, at the end of my very first virtual program on March 18, 2020, one participant said something I’ve never forgotten:

“Brett, I’ve done a ton of deep personal development work.  I’ve been to multiple Tony Robbins’ seminars.  I’ve been to The Landmark Forum.  I’ve been through the Hoffman Process.  Today, in just three hours, I’ve experienced more transformation in your session than I have in all those other programs combined. 
Today I found MY WHY.”

That comment inspired me to create a completely online, multi-lesson, live programIt contained much of what I had learned and taught over the prior decade – The many secrets I had discovered about the human search for significance and meaning.  I delivered that program live, via Zoom, numerous times in the two years that followed.

Now, to help as many people as possible find absolute clarity of purpose for themselves, I’ve turned that live program into a complete Online Course Experience!

I've finally recorded all of my material and the secrets I've learned over my past 14 years of deep work on this subject of purpose.  I've packaged it all into a six-week, 24-lesson course that people like yourself can experience together with a cohort of other committed purpose-seekers!

Once you gain absolute clarity of purpose, you'll be empowered to live into it, and from it, every day — to fill your life with more meaning, satisfaction, and happiness than you’ve ever experienced before.


Imagine Waking Up Every Day Fueled by a Clear, Unwavering Purpose!


The xWhy Course Experience will guide you through a proven transformative process for discovering your unique purpose for yourself.



The xWhy Course Experience!

A Proven Framework for Discovering Absolute Clarity of Purpose

The xWhy Course Experience is a 6-week online course
that will guide you on a journey to discover your unique personal purpose,
so you can:
  • Live that purpose at work and everyday life
  • Derive more meaning and fulfillment from your work and chosen vocations
  • Increase your sense of connection to who you are and were meant to be
  • Enhance your performance, health, and overall sense of well-being

6 Weekly Learning Modules - 24 Video Lessons

Each week, you'll be led step-by-step through the proven framework to gain absolute clarity about your unique personal purpose.  Every week has 4 lessons, each of which is supported by detailed, downloadable lesson notes, resources, and links to helpful and entertaining movie clips that illustrate key points and keep the journey engaging.

50+ Page Program Workbook

You'll be challenged by deep exercises, and supported by tools & resources, as you are guided to explore ways to incorporate all you’re learning into life and work.  You can save all of the work you do in the course in handwritten, or typed, format in the accompanying Program Workbook.

A Collaborative Online Personal Development Community

We live out our Purpose in community - what better place to discover our Purpose than IN community?

By registering for the xWhy Experience, you'll not only be taking a powerful online course, but you'll gain access to a community of fellow purpose-seekers to support you throughout this profound, shared personal development experience.


Program Breakdown

Here’s the course syllabus and an overview of what you will learn and explore in each module of

The xWhy Course Experience!

Module #1

The xWhy Course Experience - Are You ALL IN?

We kick off the program with an overview of the xWhy Experience and its guiding principles.  You will learn how and why this is NOT an ordinary online learning program but a unique opportunity to discover your own xWhy as it’s revealed to you throughout the modules.

You’ll meet the man who taught the world about the power we possess as human beings to choose our response to ANY circumstance. 

Additionally, you'll be introduced to the power of STORY and begin to appreciate the influence it wields to inspire commitment and action.  You’ll also spend time reflecting on how, where, and when your own personal story began, and how it has led you to this present moment.

By the end of this module you’ll decide if this journey is right for you.  If so, you'll declare your commitment to the course, take responsibility for your own learning throughout the program, and be fully engaged and ready to do the work.  If you don't sense the fit at that time, you may opt out of the program and your investment will be fully refunded. 

The first 6 Secrets to Discovering Your xWhy are revealed in Module 1!  It's divided into the following four video lessons:
  • Lesson 1: Introduction to the xWhy Experience overviews the course structure, flow, internal & external resources, and the guiding principles upon which the xWhy Course Experience is based.
  • Lesson 2: Why Your xWhy Matters helps you dig deep to uncover and articulate why your xWhy is important to you.
  • Lesson 3: Begin With Your End In Mind challenges you to begin reflecting on your desired legacy - how you'd like to be remembered by those that matter most to you.
  • Lesson 4: Foundations — Where Your Story Began introduces the powerful concept of Story and encourages you to reflect upon the stories that shaped you into who you are today.
  • End-of-Week Assignments include formally committing to the program (or opting out) and writing your formative story in a structured, yet fun and creative, way.

Module #2

Becoming the Hero in Your Story

Only those committed to the journey continue on from here.

In Module Two, you'll dig deep into what you want your legacy to be.  You’ll be introduced to the concept of your “Yonder Star Legacy” and the power you possess to shape it as you desire.

You’ll make conscious contact with your conscience — or your guidance system — and reflect on how your attitudes, behaviors, choices, and decisions are influencing your legacy for better or worse. 

The challenging exercise at the end of this week will require you to perform an honest, rigorous assessment of the current state of your default legacy to engage in the process of calibrating your guidance system.

By the end of this module you’ll fully embrace how precious life is — that it's simply too short to just ‘let it happen.’  You'll be empowered to take charge of life and engage your most powerful asset on the journey to your "Desired Yonder Star Legacy" and the life you most deeply desire.

Secrets #7 - 10 to Discovering Your xWhy are revealed in Module 2.  It's divided into the following four video lessons:
  • Lesson 1: Your Story and Your Guides will reassure you that you are not alone on this journey to discover purpose — you are supported by guides along the way.  This lesson also includes a powerful Ikigai Assessment Tool to give you insights into what factors drive you forward and give you a sense of fulfillment.
  • Lesson 2: Your Desired Yonder Star Legacy helps you articulate the high level themes that hold deep meaning for you.  You'll get insight into times at work and life in which you feel most alive!
  • Lesson 3: Engaging Your Guidance System will help you identify the Core Values that drive you. 
  • Lesson 4: Calibrating Your Guidance System discusses how your Attitudes, Behaviors, Choices, and Decisions (ABCDs) ultimately define your Desired Yonder Star Legacy and can either reinforce the reliability of your Guidance System or render it useless in helping you course-correct whenever you get off track.
  • End-of-Week Assignments include a deep reflective self-assessment of Legacy Confirmations and Corrections to identify ABCDs that you may need to reinforce, or alter, to operate more from your 'best self' vs. your 'not so best self.'

Module #3

What Matters Most and Why

In Module Three you will populate your personal  timeline with the significant milestones and experiences, both personal and professional, that will fill your future with meaning.  Then, you’ll dig deep into your most motivating “whats” to discovery why they matter so much to you.

You’ll reflect upon your “So Far Story" and consider what was modeled well for you in the past, and what may have been missing, so you can see how it all powerfully shaped you into who you are today.

By the end of this module you’ll derive great personal power from identifying, and connecting with, the whys behind your most important “whats.”

In Module 3, you'll be introduced to two additional "Secrets" on the journey to absolute clarity of purpose.  It includes the following four video lessons:
  • Lesson 1: Your Personal Timeline is a fun and engaging trip along the timeline of your life (past, present, and future) designed to get the creative juices of your imagination flowing in positive directions.
  • Lesson 2: What Matters Most is a surprisingly quick, and uniquely human, process for identifying the items on your bucket list that hold deepest meaning for you.
  • Lesson 3: The Whys Behind Your Whats encourages you to consider the deeper whys that motivate you to give insight into how they may have come into being for you.
  • Lesson 4: Where Your Whys Were Forged is often one of most eye-opening and impactful lessons of the first half of the program.  It will help you identify some of the past experiences that forged in you your deepest, most compelling whys.
  • End-of-Week Assignments following Lesson 4 will help you gain insight into the combination of the "models and missings" that were present for you in your past that forged the deep drivers that exist in you today.

Module #4

Make Peace with Your Past

Module Four is a big, deep, and often emotional journey. You'll travel back down your own personal Memory Lane to identify anything in the past that might be holding you back and potentially keeping you from receiving and fulfilling your unique purpose.

You’ll learn about the power of forgiveness, gratitude, and honor and will consider possible connections between the heritage you received, the life you’re living, and the legacy you will ultimately leave behind. 

If necessary, you’ll learn how to create a “clearing” in your present to set you free to move powerfully forward into your desired life and legacy.

By the end of this module you’ll understand the connection your past has to your present and will feel committed to getting “complete” with anything, and anyone, from your past that may be holding you back or sabotaging your best efforts to move forward.

Five new Secrets, #13 - 17, will be illuminated in this truly transformational module.  They'll be progressively unveiled in the following four video lessons:
  • Lesson 1: Your Final Moments highlights the three universal thoughts we humans seem to consistently have when we've been told we're facing our imminent passing.
  • Lesson 2: Forgiveness — What It Is and What It Isn't connects how harboring bitterness and resentment can obscure our xWhy and how forgiveness can clear the view so we can perceive it clearly.
  • Lesson 3: Creating Your Clearing is where the 'rubber meets the road.' You'll be challenged to deal, and get complete, with the negative elements that may have existed in your past to enable you to embrace and acknowledge the positive elements of your origins.
  • Lesson 4: Your Legacy and Your Heritage brings this module to a crescendo in a surprising and powerful way, setting the stage for the exercises to follow that have proved transformational for so many people.
  • End-of-Week Assignments following this lesson build on the learning's from the past several weeks and provide you with the unique opportunity to get complete with your past"The Good, the Bad, and the Ugly."

Module #5

Your Identity and Your xWhy

In Module Five, you'll consider, and gain insight into, who you are as a whole human being.  This is not just who you think you are, but who you REALLY are at the core of your BEING — your True Identity.

From this place of being, you’ll learn and employ the #1 most powerful secret to discovering your xWhy: The C3 Method.  You'll use it to reveal the recurring themes in your life and why they matter most to you.

Finally, for perhaps the first time in your life, you’ll receive and declare your xWhy!

In so doing, you'll be closer than ever to settling for yourself the answers to the questions most people never discover:  "Who am I?" and "Why am I here?"

7 Secrets are packed into this exciting 5th week of the course!  They are divided among the following four video lessons:
  • Lesson 1: Your Current Identity Concept sets the stage for the week by encouraging you to articulate who you presently see yourself to BE, at the level of your Identity.
  • Lesson 2: Your True Identity — Who Are You Really? invites you to consider all four parts of your BEING — Body, Mind, Heart, and Spirit to begin discerning between your 'False' and 'True' Identities.
  • Lesson 3: The C3 MethodTM — Receiving Your xWhy is the pivotal lesson in which you'll learn and experience the power this proprietary process has to reveal your True Identity to you.  It's the same process you will use between lessons to begin receiving your xWhy.
  • Lesson 4: Declaring Your xWhy encourages you to dig deeper to get clear about the people and causes that matter the most to you thereby positioning you properly to receive your xWhy during the balance of the week. 
  • End-of-Week Assignments following this lesson involve iteratively reapplying the C3 Method to receive and formally declare your xWhy, as best as you understand it today, with the freedom of knowing that it may still be a work-in-progress.

Module #6

Living and Leading from Your xWhy

In our final week together, you'll get comfortable holding your xWhy loosely.  You'll explore the power of 'declaration' and will continue to employ The C3 Method to elevate your Desired Yonder Star Legacy and to further refine, own, and ultimately receive Absolute Clarity of Purpose.

You'll be presented with the option of taking an assessment that will help you distill your xWhy into two simple, easy-to-remember, words to help you live out your purpose in any circumstance in which you find yourself.

You’ll explore what to do with this new revelation and how to live and lead from your purpose, using a powerful future-first, model for action planning that will empower you to live from your xWhy and into your Desired Yonder Star Legacy.

Finally, you'll explore ways to create tangible, palpable reminders of the extraordinary life and story you are committed to living, and to the legacy you're committed to leaving behind to those who matter most to you!

In this last module of the course, the 25th Secret to Discovering Your xWhy will be revealed.  The four final video lessons are:
  • Lesson 1: Elevating Your Desired Yonder Star Legacy to give you an enhanced view of what is possible for you when you live and lead from your xWhy.
  • Lesson 2: Receiving Absolute Clarity of Purpose provides the opportunity to review all the course insights - a powerful time of reflection in which you will refine & own your xWhy and declare Absolute Clarity of Purpose.
  • Lesson 3: Living From Your Legacy introduces a powerful, future-first, model of planning to enable you to fulfill your ‘Desired Yonder Star Legacy’ backwards from your Legacy as you embrace your xWhy.
  • Lesson 4: Making Your Life Extraordinary is your chance to 'get complete' and explore ways to stay connected to the dynamic xWhy Course Community for ongoing encouragement as you live & lead from your xWhy!

Fridays with Brett Group Coaching Calls

Each week of the course, Brett will host live group coaching calls where participants can engage with him, and each other!  Brett will share fresh insights, answer questions and provide guidance and support to the group as they uncover their xWhy.

Access to the Online xWhy Community

Join Brett and other course participants inside the online community where they can ask questions, join discussions, and learn from others’ experiences.

Whew — that’s a lot of value!
Need a recap?

Here’s everything included in the Online xWhy Course  Experience:

Ready to  unleash the power of purpose in your life?

No matter which package you purchase, your spot(s) in the next xWhy Course Experience cohort will be immediately reserved as soon as you click the “REGISTER NOW" button below. 

After completing the secure checkout you’ll receive an email confirming your registration.

If you have questions along the way, our team is here to help you get access to the content and ensure you get the most out of the program!

The xWhy Course Experience

You’ll receive:

Girl in a jacket

  • 1 Participant Registration
  • 6 Weekly Learning Modules
  • 24 Recorded Video Lessons - 4 delivered each week
  • 25 Secrets to Discovering Your xWhy
  • Access to the Online xWhy Community
  • 6 Group Coaching Calls with Brett
  • A PDF Copy of Brett's book "Your Extraordinary Why"

1 Payment of $3,000



2 Payments of $1,525


The SHARED xWhy Course Experience

You’ll receive:

Girl in a jacket

  • 2 Participant Registrations
  • 6 Weekly Learning Modules
  • 24 Recorded Video Lessons - 4 delivered each week
  • 25 Secrets to Discovering Your xWhy
  • Access to the Online xWhy Community
  • 6 Group Coaching Calls with Brett
  • A PDF Copy of Brett's book "Your Extraordinary Why" for each registered participant
  • Want to share the experience with more than just 1 other person?  Additional registrations are available at the discounted price.

1 Payment of $5,500



2 Payments of $2,775


The PERSONALIZED xWhy Course Experience

You’ll receive:

Girl in a jacket

  • 1 Participant Registration
  • 6 Weekly Learning Modules
  • 24 Recorded Video Lessons - 4 delivered each week
  • 25 Secrets to Discovering Your xWhy
  • Access to the Online xWhy Community
  • 6 Group Coaching Calls with Brett
  • A PDF Copy of Brett's book "Your Extraordinary Why"
  • PLUS a private coaching session with Brett to deeply personalize your xWhy Course Experience     

1 Payment of $4,500



2 Payments of $2,275


What our clients say...



Money-Back Guarantee

Girl in a jacket

You can dive into the course, take the first module, and begin learning the proven framework to uncover your unique purpose and xWhy.

If, at anytime during that first week, you sense that the course experience is not right for you, you can request a full refund and it will be issued.

After that time, we work on the assumption that those continuing on with the course are deriving value and are committed to the experience.


Frequently Asked Questions

Questions about Next Steps?

You can reach out to our team directly by clicking the button below.


The surest path to discover your unique personal purpose and how you can live from it daily is the xWhy Course Experience!

Doing this work may be the most transformational personal development work you have ever done — or ever will do — in your entire life.

If you’re ready to achieve this level of transformation to live, and work, with greater satisfaction, effectiveness, and purpose than ever before…

…then The xWhy Course Experience was designed and developed for you!


The surest path to discover your unique personal purpose and how you can live from it daily is the xWhy Course Experience!

Doing this work may be the most transformational personal development work you have ever done — or ever will do — in your entire life.

If you’re ready to achieve this level of transformation to live, and work, with greater satisfaction, effectiveness, and purpose than ever before…

…then The xWhy Course Experience was designed and developed for you!


© Brett Pyle 2024 - All Rights Reserved.